Who We Are

RE/MAX Vision is located at 41 Derech Beit Lechem in Baka, Jerusalem. From this centrally located office, we have 20+ professional agents serving all of Jerusalem’s popular neighborhoods, including Rehavia, Talbieh, Old Katamon, Baka, German Colony, Nachlaot, Sha’arei Hesed, City Center, Arnona, Talpiot, and many others.

RE/MAX Capital was merged with the RE/MAX Vision office, and continues serving the attractive Jerusalem neighborhoods of French Hill, Ramat Eshkol, Pisgat Ze’ev and Ma’alot Dafna.

All of our agents are experts in their respective neighborhoods. As licensed professionals, they are dedicated to providing our clients with the highest levels of service. Our agents work as a team to insure the maximum chances of realizing your hopes and expectations, whether for buying, selling or renting.

RESULTS and SATISFIED CLIENTS are important to us. At RE/MAX Vision we strive for both!

Alyssa Friedland (Co-Owner/Broker/Agent)

Alyssa Friedland came to RE/MAX after several years as the top agent for a competing agency. Friedland has a degree in Architecture from the University of Florida. Before setting aside her agent’s “hat” to devote her energies to the growth & training of her office staff, Alyssa was one of the leading Remax agents in Israel with over $200 million in property sold. Alyssa currently supervises a sales staff of 20+ professional agents, assisting them through personal training and direct help with negotiations/closing deals. Alyssa is bilingual (English & Hebrew), and works with a wide variety of clients. Alyssa is married to co-owner/broker Roger and has 4 children.
**1999 & 2000 #1 Individual Agent-RE/MAX Israel
**1999-2007 Member RE/MAX Platinum Club
**1999-2012 #1 RE/MAX office in Jerusalem
**2001-2007 #1 Team RE/MAX Israel
**2005 RE/MAX International Hall of Fame

Roger B. Friedland (Co-Owner/Broker/Office Manager)

Roger B. Friedland comes to RE/MAX with 40+ years experience as a Certified Public Accountant, and 12 years as the owner of his own tax practice in Houston, Texas. Roger moved to Israel in 1995 with his wife, Alyssa, and their 4 children. Roger is bilingual (English and Hebrew), and serves as office manager, assisting his sales staff and overseeing all administrative duties within the office.

Lesley Kaplan joined the RE/MAX Vision team as the business coach & trainer. Lesley has over 28 years of business, sales & consulting experience and loves mentoring, training & coaching others in reaching their targets, time management, goal setting, customer service & more. Lesley is a HR & Organizational Development Consultant, trained group facilitator and has a Masters Degree (Summa Cum Laude) in Industrial & Organizational Psychology, specializing in Coaching & Consulting.

Boaz thumbnail Boaz Markus – Administrative Assistant.  I am here to give the best service that I can to our agents, in order to make their work simple and with the least amount of worry possible.  My specialty is in marketing and this knowledge is also used to help the agents.

I love the people I work with and I love my job.